Identity
Deliverable: Positioning lockedWhat you want to be known for, who needs it, and why your experience makes you credible.
Be known for the work that matters.
Your job is not your platform.
You can lose a position overnight. You should not lose your professional identity, reputation, and body of work with it.
Known for Your Work is for established professionals who have accomplished a lot across more than one area but cannot consolidate it into one clear story. Together, we turn that experience into a public platform that remains yours through leadership changes, career pivots, industry disruption, and whatever comes next.
Founding cohort · $997 · Four weeks on a fixed schedule
If your role disappeared tomorrow
What would travel with you?
- 01A position people understand
- 02A story people remember
- 03Proof people can verify
- 04A platform you control
- 05A plan for opportunity
Four weeks. Four modules.
Every week turns part of your experience into something clear, public, and usable.
The program moves from identity to platform to visibility to leverage. Each module ends with a concrete deliverable, so you are not left with ideas you still have to translate on your own.
Platform
Deliverable: Website + LinkedIn liveA one-page website and rewritten LinkedIn, live at the end of week two.
Visibility
Deliverable: Authority assets readyMedia, podcast, and speaking outreach, plus a recorded interview you can use as an authority asset.
Leverage
Deliverable: Your next move mappedNegotiation and a 60-day action plan.
A competitive advantage
The ground has shifted.
A public body of work is becoming a competitive advantage. The point is not to fear the market. It is to build an advantage that does not depend on one employer, one title, or one résumé.
Employers now cite AI more than any other reason in announced U.S. job cuts. Challenger, Gray & Christmas reported it as the leading employer-cited reason for five consecutive months through July 2026.
Source: Challenger, Gray & Christmasof organizations use AI specifically in recruiting, according to SHRM’s 2026 State of AI in HR report. A résumé is a weak instrument when the first reader is not a person.
Source: SHRMOwn it.
Make your record easy to discover and understand.
Opportunity increasingly runs through AI-mediated search and summarization. Those systems can surface people with owned, public, structured work and skip people whose record lives in internal documents and private conversations. A clear platform gives your experience a better chance to travel.
What changes
You do not start over. You make what you have already built portable.
Without a platform
Your value depends on context.
- Your title explains your authority
- Your work is scattered or inaccessible
- Your network knows only your current role
- You explain your career differently every time
- Opportunity begins with an application
Known for your work
Your value can travel.
- Your position is clear outside any organization
- Your strongest proof has one credible home
- People can understand and recommend you
- Your story connects the past to your next chapter
- Opportunity can begin before you apply
75%
of decision-makers and C-suite executives say thought leadership has led them to research something they were not previously considering. Visibility does not merely attract attention. It can create consideration.
LinkedIn and Edelman researchWhat you will own
A professional platform that does not disappear when a job does.
This is not a course that leaves you with another list of things to complete. We combine strategy, writing, building, and practical visibility guidance so you leave with finished assets.
Position
A clear answer to what you do, who needs it, and why your experience matters now.
Story
Language that connects the chapters of your career and points toward what comes next.
Website
A professionally written and built one-page platform that you can send anywhere.
A stronger headline, About section, and featured-content direction.
Interview
A recorded authority asset that lets people hear your ideas and judgment.
Opportunity plan
A focused 30–60 day plan for media, speaking, partnerships, clients, or career opportunities.
The founding cohort
Focused support. A finished build. Clear logistics.
Before week one
Complete the required intake assessment and gather the proof, links, accomplishments, and ideas that should travel with you.
Week one · Identity
Lock your positioning: what you want to be known for, who needs it, and why your experience makes you credible.
Week two · Platform
Publish your one-page website and rewritten LinkedIn so your professional story has a clear, credible home.
Week three · Visibility
Prepare media, podcast, and speaking outreach, and record an interview you can use as an authority asset.
Week four · Leverage
Strengthen your negotiation position and leave with a focused 60-day action plan.
Format
Virtual and collaborative
Four live group trainings, one 30-minute one-on-one session with Michael, one 30-minute one-on-one session with Valerie, a recorded interview, and a done-with-you platform build.
Access
Direct, small-cohort support
The founding cohort will remain intentionally small so we can work closely with every participant and learn from what the platform helps create.
Investment
$997 founding price
A complete personal-brand foundation, professionally written one-page site, LinkedIn positioning, interview asset, training, and opportunity plan.
Your participation
Bring the raw material
You will complete the required intake assessment before week one, attend the fixed weekly schedule, share your proof and links, review core language, and take action on the visibility plan we create together. Individual timelines are not available.
Your guides
Strategy for both the platform and the career it needs to support.
Positioning, story, PR, visibility
Michael Mapes
Michael helps mission-driven professionals and organizations translate complex work into stories people understand and act on. He brings more than a decade of experience in business strategy, marketing, media, training, and audience-building.
Career, leadership, negotiation
Valerie Martinelli
Valerie helps experienced professionals communicate their value, navigate pivotal transitions, and pursue stronger roles, compensation, and influence with greater clarity.
Who this is for
You have accomplished a lot across more than one area. Now it needs to become one clear story.
This is not for you if: you are in an active job-search crisis. That situation needs different support than this program provides.
- You are an established professional whose value is difficult to consolidate into one clear story.
- Your strongest accomplishments span roles, disciplines, sectors, or chapters.
- You want your experience to make sense beyond your current organization or title.
- You want a credible platform without becoming performative or living online.
- You can commit to the same fixed four-week schedule as the rest of the cohort.
Questions, answered
What the program can and cannot do
Who is this for?+
Established professionals who have accomplished a lot across more than one area and cannot consolidate it into one clear story. It is designed for people building a durable professional platform before they urgently need one.
What if I am in an active job-search crisis?+
People in an active job-search crisis need different support than this program provides. Known for Your Work is a focused four-week platform-building program, not emergency job-search coaching.
Does a personal platform guarantee an opportunity?+
No. It cannot prevent a layoff or guarantee a promotion, client, interview, or booking. It makes your value easier to find, understand, verify, and recommend when opportunities appear.
Do I need to become a content creator?+
No. You need a credible professional home and a sustainable visibility practice. You do not need to post every day or turn your private life into content.
Will you actually build the website?+
Yes. This is not a course that ends with instructions to make your own site. Strategy, core copy, and the one-page website are part of the beta.
Why is this a founding cohort?+
The founding cohort is intentionally small. We will work closely with participants, gather feedback, and strengthen the program before expanding it.
Testimonial · Placeholder
“A future participant story will show how the program helped an established professional consolidate a multidimensional career into a clear platform, stronger visibility, and new leverage.”
Participant name and role to be confirmed
The founding cohort
Your career may change. Your value should remain visible.
Start with a conversation about what you want to be known for, what you want to own, and what opportunities your platform needs to support.
Founding cohort investment
$997Four weeks on a fixed scheduleIntentionally limited enrollment